By PR Newswire Online
MarketDial is pleased to announce its partnership with REGO Restaurant Group, the portfolio management company of Quiznos and Taco Del Mar. As of March 2019, MarketDial and REGO will join in an exclusive, multi-year agreement supporting growth efforts of the Quiznos and Taco Del Mar brands.
“We have elected to partner with MarketDial as part of our ongoing growth strategy,” said Mark Lohmann, Chief Brand Officer at REGO. “As a portfolio, REGO sees testing and data confidence as critical components of our strategy as well as our efforts to optimize decision making for the business.”
MarketDial provides a simple, accurate, and modern A/B testing platform for offline commerce. Retail, CPG, C-store, Grocery, and Restaurant clients test a variety of initiatives utilizing MarketDial’s platform in support of critical decisions. MarketDial and REGO will work to increase the efficiency and efficacy of decision making, resulting in the optimization of capital expenditure and accelerated development of new business initiatives.
“After evaluating several testing solutions, it became clear that MarketDial was the right long-term partner for Quiznos and Taco Del Mar,” said Lohmann. “MarketDial’s approach to partnerships was a perfect fit to our aggressive growth plan.”
MarketDial’s easy-to-use software and comprehensive service model were key components in REGO’s decision to enter into the partnership. REGO required a fully integrated partner who understands the nuances of its business and can provide thought leadership in the space. With extensive retail and testing experience under its belt, MarketDial and its expert team will add significant capabilities to an already formidable REGO team.
“MarketDial is very excited about our future with REGO,” said Morgan Davis, CEO of MarketDial. “It will be a long and productive relationship between our teams. We are confident that through testing, MarketDial and REGO will work together to improve decision-making capabilities and to help ensure that together, we maximize the results of their efforts.”
About REGO Restaurant Group
Based in Denver, Colorado, REGO Restaurant Group is a fast-casual restaurant platform backed by High Bluff Capital Partners. The portfolio currently includes Quiznos, home of the original toasted sub, and Taco Del Mar, which offers coastal Mexican cuisine. REGO Restaurant Group manages nearly 800 restaurants in 32 countries.
MarketDial is the leader in offline A/B testing for retailers. Its web based, turn-key platform allows brick and mortar retailers to conduct a variety of testing ranging from pricing and promotion to staffing and operations. MarketDial is uniquely positioned to deliver actionable insights to its clients by ensuring that each initiative is backed by data driven results. MarketDial is headquartered in Salt Lake City, Utah with offices in Los Angeles, California and Sydney, Australia.
Read the full article here: MarketDial Announces Strategic Partnership with REGO Restaurant Group