Digital Activations
Activating digital offerings to provide brand touch points, access, and excitement.
Our Virtual Lens
We embrace digital ventures to extend guest experience, relation, and affinity for brands in unique and appealing ways. As the digital world evolves and turns further virtual, we are poised to adapt avenues to growing audiences to experience our brands.
Recent NFT NewsQuiznos and Taco Del Mar Parent to Enter Metaverse
REGO Restaurant Group, the fast-casual restaurant platform backed by High Bluff Capital Partners that includes Quiznos and Taco Del Mar, has announced a multi-year, strategic partnership with The NFT Agency to establish REGO brands in the metaverse, starting this summer with the introduction of upcoming NFT drops offering virtual landowners and NFT collectors the opportunity to purchase digital master franchises.
Quiznos NFT on sale for 24 hours
Quiznos in collaboration with well-known 3D NFT artist Sameer Baloch bring you the 'Out of This World' NFT collection. Astronauts embark on a brave mission to different planets throughout the crypto galaxy with the purpose of introducing innovative and alternative methods of sustainability.
Proceeds to fuel World Central Kitchen’s support of communities in crisis. World Central Kitchen (WCK), a nonprofit founded by Chef José Andrés uses the power of food to nourish communities and strengthen economies in times of crisis and beyond.
Pay with Bitcoin In-Store Pilot
Bakkt Holdings, LLC (“Bakkt”), the digital asset marketplace behind the Bakkt App, announced a partnership with Quiznos, a national quick service restaurant (QSR), to launch its first physical location pilot enabling Quiznos customers to pay with bitcoin at select locations. The pilot was available at select Quiznos locations across the Denver market, including the high-traffic Denver airport location.
“Partnering with an innovative platform such as Bakkt is appealing to us for a number of reasons, primarily because it allows us to accept bitcoin directly at the point of sale as part of a quick and seamless transaction,” said Mark Lohmann, President of REGO Restaurant Group
